A.J. and Big Justice, also known as Anthony "A.J. Befumo Jr. and Eric Justice Befumo, are an Italian-American father and son influencer duo who post videos on their Instagram and TikTok account @a.j.befumo. They're based in Boca Raton, Florida and predominantly make family-friendly food and product review content. The two went viral in early 2024 for their Costco content including the viral We're Costco Guys video. Later in the year, more Befumo family members were revealed on the page like Cousin Angelo and Big Justice's sister Ashley. Also, collaborators like The Rizzler joined their content. On Twitter / X, A.J. and Big Justice went viral because their videos were reposted and then memed. Many made fun of the Boom Meter (their rating system) because they seemed to give everything 5/5 booms on the Boom Meter. Before influencerdom, A.J. Befumo was an independent professional wrestler named "The American Powerchild" Eric Justice.

Russian Homunculus Videos or How to Make a Homunculus is a series of viral videos by Russian YouTuber Как Сделать… (How to Make…) in which he shows viewers how to make homunculi, which are said to be small, fully formed human beings created using alchemy and first popularized in sixteenth-century folklore. The first video in the series, in which the YouTuber injects an egg with human semen and cracks it open to reveal a small creature, was posted in late 2015 and went viral, inspiring the YouTuber to create 20 more videos in which he experiments with homunculi. The videos gained further viral spread over the following years, resulting in memes, debunking videos and other references online. In June 2024, the homunculus videos were notably referenced in an episode of Smiling Friends, increasing interest in them. The videos are all fictional and there is no evidence to suggest that it's possible to make a real homunculus.

The Hawk Tuah Girl, also known as the Spit On That Thing Girl or Spit On That Thang Girl, refers to a woman who was interviewed in a viral TikTok video and was asked, "What's one move in bed that makes a man go crazy every time?" to which she responded in a Southern accent, "Oh, you gotta give him that hawk tuah and spit on that thang," resembling a spitting sound amid oral sex. Instagram user and YouTubers Tim & Dee TV posted the original video filmed in Nashville, Tennessee. The blonde girl seen with her friend was dubbed the "Hawk Tuah Girl" (sometimes written "hock tuh" or "putuh"), leading to memes, fancam edits and humorous romanticization from male internet users who found themselves attracted to her. A green-screen CapCut template also surfaced as an exploitable meme with the Hawk Tuah Girl used by meme creators who added her overtop backgrounds, inserting her into different scenarios. The phrase also inspired variants like, "If She Don't Hawk Tuah, Then I Don't Wanna Talk Tuha." The identity and name of the Hawk Tuah Girl is Hailey Welch and her friend's name is Chelsea Bradford. Post-virality, a rumor spread that the Hawk Tuah Girl got fired from a preschool teacher job, but this was later proven false.

Japanese "Breeding Visas" Hoax refers to an April Fools' Day article from 2018, which claims that the Japanese government will begin offering "breeding visas" for foreigners to combat the country's declining population and birth rates. A snippet of the article and its remakes have been reposted out-of-context in the following years, with some users falling for the hoax.

AI Time Travelers Interrupting Memes refers to an offshoot of the AI Vines trend in which videos of old memes are edited using Luma AI's Dream Machine software. These AI-extended videos, which emerged in mid-June 2024, often depict an unknown figure interrupting well-known memes, leading many on TikTok to share jokes about a time traveler making it his mission to stop every meme.

AellaGirl, also known as Aella or Aella_Girl, is a model, camgirl, sex worker and internet personality also known for her research on fetishes and her polls on Twitter. She has been one of the highest-earning models on OnlyFans, making up to $100,000 a month as of 2020. Aella began posting on Reddit in the early 2010s, and routinely appears in popular media reporting for her controversial opinions and Twitter posts, including a 2022 recap tweet in which she shared that she only bathed 37 times in the past year.

The Hawk Tuah Girl, also known as the Spit On That Thing Girl or Spit On That Thang Girl, refers to a woman who was interviewed in a viral TikTok video and was asked, "What's one move in bed that makes a man go crazy every time?" to which she responded in a Southern accent, "Oh, you gotta give him that hawk tuah and spit on that thang," resembling a spitting sound amid oral sex. Instagram user and YouTubers Tim & Dee TV posted the original video filmed in Nashville, Tennessee. TikToker Dustin Laney (@iamdlaney) reposted the video in mid-June 2024, leading to its virality. The blonde girl seen with her friend was dubbed the "Hawk Tuah Girl" (sometimes written "hock tuh"), leading to memes, fancam edits and humorous romanticization from male internet users who found themselves attracted to her. A green-screen CapCut template also surfaced as an exploitable meme with the Hawk Tuah Girl used by meme creators who added her overtop backgrounds, inserting her into different scenarios. The identity and name of the Hawk Tuah Girl is currently unknown.

Hot Rodent Men or Hot Rodent Boyfriend is a slang term for an attractive male who resembles a rodent with rat or mouse-like features, often defined as an unconventionally attractive, slender man with angular features who embodies the opposite traits associated with toxic masculinity. The term was popularized in May 2024 by the media publication Dazed Digital, inspiring discussions, reactions and memes online. The slang term is similar to precursors like "sickly skinny white men."

Loss, also known as CADbortion, Loss.jpg and | || || |_, is a series of parodies based on a dramatic cartoon strip from the webcomic series Ctrl+Alt+Del in which the female lead suffers a miscarriage, which became a subject of widespread mockery among the readers.

Natalie Reynolds is a Kick streamer, content creator and influencer known best for her IRL streams. Reynolds began regularly posting content in 2022 and garnered a substantial following over the next few years, particularly for her Kick streams in 2023. Reynolds is frequently the subject of controversy for her content. In December 2023, she sparked controversy after going to the gym with painted-on pants. In May 2024, a clip from her Kick stream went viral in which she dares a purportedly homeless woman to jump in a lake then flees and then flees while the woman yells for help because she's drowning, resulting in backlash towards the streamer.