What Is This, a Crossover Episode?

Submission 46,169

Part of a series on BoJack Horseman. [View Related Entries]

About

What Is This, a Crossover Episode? is a memorable quote by the character Mr. Peanutbutter from the animated series BoJack Horseman. Since 2017, several image macros based on the quote have been used as reaction images in reference to unlikely collaborations or combinations of events.

Origin

On August 22nd, 2014, the first episode of BoJack Horseman animated series premiered on Netflix ^[1]. In two separate scenes in the episode, character Mr. Peanutbutter comments "Is this a crossover episode?" upon meeting titular character BoJack Horsemen. The phrase would later become a running gag, appearing in several episodes of the series^[2].

Spread

In 2017, several macros from the show captioned with the quote began seeing use in memes about unlikely collaborations. On May 12, 2017, Redditor^[3]^[4] mexicanjesuschrist posted the earliest known meme containing the macro which to /r/dankmemes subreddit. The post received over 1,200 upvotes before being taken down by the moderators. On May 14, 2017, Redditor^[5] VictorZ0216 used the macro in another post to /r/dankmemes (shown below). The post gained over 2,900 upvotes in six months.

The format gained moderate popularity on Reddit, with noteworthy examples appearing on /r/dankmemes^[6] and /r/BoJackHorseman^[7] subreddits through 2017 and 2018. Additionally, other macros featuring Mr. Peanutbutter captioned with the same quote have been circulated along with the original one.