Jack Raines

About

Jack Raines is a writer and comedian known for posting satirical content on LinkedIn, often making fun of hustle culture and professional networking. Many of his posts take the form of joking confessions to irrational or criminal behavior done for the sake of the grind. He also writes a finance culture blog called Young Money.

Career

In 2021, Raines started working as a newsletter writer for the finance meme account Litquidity, producing a newsletter called ExecSum. He also started his own blog, called Young Money, in 2021 on which he discussed finance, memes and topics of general interest.^[2]

Raines began his project of "breaking LinkedIn" in the fall of 2022.^[4] Raines saw untapped potential in the widely used and text-based platform for seeking visibility as a writer, and so he decided to start posting in a way that would attract attention. Rather than parroting the kind of "cringe" that is frequently attributed by many to stereotypical posts on LinkedIn, Raines chose to parody it.

Posts like the one he made on October 26th, 2022 (seen below, left), which parodied grift culture by declaring he had received several thousand coronavirus vaccines, received almost 1,900 likes on LinkedIn^[1] in 10 months. Raines then reposted the satirically cringe LinkedIn posts to Twitter, where they received more engagement. For example, one such post (seen below, right) in which he joked about stealing food from hotel breakfast buffets as a form of hustle received over 56,000 likes on Twitter in 10 months after it was posted on October 22nd, 2022.^[3]

Online Presence

LinkedIn Hoaxes and Parody Posting Trend

Similar to the style of Jack Raines, LinkedIn hoaxing and posting parodies have also been carried out by other users of the professional platform since becoming popularized in 2023, such as LinkedIn user Alexander Cohen. On August 2nd, 2023, Cohen and Raines shared what appeared to be opposite and corresponding parts of the same story, each screenshotted as a LinkedIn post and then reposted to Twitter.

On August 2nd, Raines shared a new hustle culture tip about stealing and reselling furniture from Airbnbs in a tweet (seen below) that received over 7,400 likes in one day.^[6] That same day, Cohen shared a "cautionary tale" about having furniture stolen by a "Jacqueline Raines" from Airbnb properties, earning over 2,700 likes in a similar timeframe.^[7]

Following

Jack Raines joined Twitter in January 2012, and as of August 2023, he has accumulated over 54,000 followers on the platform,^[5] as well as over 29,200 followers on LinkedIn.^[1]

External References