#NotMyAbuela

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About

#NotMyAbuela is a hashtag used to reference a blog post by 2016 Presidential candidate Hillary Clinton in which she named a series of ways that she is just like a Hispanic grandmother. The post was seen as offensive to Hispanic communities, who accused Clinton of pandering for their votes.

Origin

On Dec 21st, 2015 a Hillary Clinton campaign staffer named Paola Luisi published the article "7 things Hillary Clinton has in common with your abuela,"^[1] which talked about the ways that Clinton, who had just heard the news that she was going to become a grandmother for the second time, was just like an ordinary grandmother. The post, which used the Spanish word for grandmother in the title and other Spanish terms sprinkled throughout, was originally called "8 Ways Hillary Clinton Is Like Your Abuela" according to the URL, but at some point the list was shortened to seven. Some of the reasons included GIFs or quotes from Clinton's Twitter profile.

"She worries about children everywhere …"; She knows what’s best … She reacts this way when people le faltan el respeto [when people disrespect her] …

The following day, the MicNews reporter Matthew Rodriguez tweeted "Hillary Clinton is #NotMyAbuela." The tweet received 246 retweets and 340 likes as of December 28th, 2015.^[2]

Spread

The hashtag #NotMyAbuela trended in the United States.^[3] According to the Tweetbinder Politics hashtag tracker, over 5,700 people contributed to the hashtag, creating over 77 million impacts.^[4] The story of the backlash hashtag was picked up by a variety of news sources, including the New York Times,^[5] the Washington Post,^[6] and NPR.^[7] The Clinton campaign said in a comment to Buzzfeed that "Luisi wanted to do something because Clinton reminds her of her abuela and because of the news Monday that Clinton was going to be a grandmother again."^[8]