NARS Cosmetics Phallic Lipstick Ad

About

NARS Cosmetics Phallic Lipstick Ad refers to a short video advertisement for NARS Cosmetics Nude Morocco Lipstick originally posted to Instagram in August 2019. The video shows a close-up of the lipstick being melted in reverse, using the nude color and shape of the lipstick to purposefully resemble a penis.

Origin

On August 11th, 2019, NARS Cosmetics^[1] posted a video of their lipstick being melted in reverse with the caption, "When the nudes keep you up all night. Reach the dawn with Morocco Lipstick, a warm cinnamon. #NARSAFTERHOURS" (shown below). The post garnered over 827,300 views in a day.

Spread

On August 11th, 2019, various Instagram users commented on the creativity of the ad. NARS replied to some of the comments suggesting they knew it looks phallic. Twitter user @yashar^[2] reposted the video and gained over 13,100 likes and 2,800 retweets in a day (shown below).

Some Twitter users denounced the advertisement. For example, @eresateM^[3] tweeted, "WoW. Remind me NOT to purchase anything NARS sells. This is too far. Teenage girls make most makeup purchases. I wouldn't want my kid thinking this ad was cool" (shown below, left). The tweet gained over 70 likes and 50 comments disagreeing with their statement. Chrissy Teigen^[4] tweeted light-heartedly, "honestly in love with this color and now I must have it to soften my boner" (shown below, right). The tweet accumulated over 6,500 likes and 200 retweets in a day.

Various Examples

Search Interest

External References