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It's 2028 refers to a copypasta in which a person lays out a scenario ten years in the future. It began following a tweet from a woman in which she presented a scenario imagining a rowdy Super Bowl Sunday in which the subject of the tweet was serving her husband and his friends while her kids played in another room.

Origin

On February 4th, 2018, the day of Super Bowl LII, Twitter user @HannahFandel11[1] tweeted, "it’s 2028, your husband comes up and smacks your butt as you’re unplugging the crockpot full of buffalo chicken dip, your friends have turned the dining room table into a beer pong tournament, the kids are laughing from the playroom, it’s super bowl sunday and your heart is full." As of February 8th, the tweet has gained over 8,700 retweets and 46,000 likes (shown below).

Spread

The tweet did not start inspiring variations until two days later. On February 6th, several popular variations appeared on Twitter. For example, Twitter user @danababy97[2] posted a parody of the tweet which switched several of the nouns and verbs, gaining over 12,000 retweets and 59,000 likes (shown below, left). Twitter user @leathershirts[3] posted a parody that gained over 1,100 retweets and 7,400 likes (shown below, right).


The copypasta started growing popular on Tumblr after user egowave[4] posted a screenshot of the tweet to their blog on the 7th. This led to user briefpaperexpert[5] reblogging the post with a sincere variation on the copypasta (shown below, left). This started a chain of Tumblr users reblogging the post with satirical versions of the copypasta (shown below, right). The post overall has over 33,000 notes.[6] SelectAll[7] covered the spread of the copypasta on February 8th.


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