Free Fire Collaboration Parodies

Submission 6,091

About

Free Fire Collaboration Parodies refers to images parodying Battle Royale mobile game Free Fire collaborating with other businesses or franchises that are unrelated to the game. The parodies are used as a way to mock the game's marketing campaign, which involves collaborations with numerous franchises.

Origin

On December 4th, 2017, Garena published 111dots Studio's Free Fire, ^[1] a mobile battle royale game similar to PlayerUnknown's Battlegrounds (PUBG) and Fortnite. The game has grown popular in India, Latin America, and Southeast Asia countries such as Thailand, Indonesia, Malaysia, Singapore, etc.^[4]

On November 4th, 2019, Free Fire announced its first major collaboration. It was with Brazilian Disc Jockey (DJ) Alok,^[2] who became available in the game as a playable character. On March 20th, 2020, Free Fire Official YouTube channel^[3] uploaded a press conference video with DJ Alok. The video received 15,575 views (shown below).

Spread

In 2020, Free Fire has collaborated with many franchises, musicians, and actors, including Ragnarok, Indonesian actor Joe Taslim, Money Heist, Indian actor Hrithik Roshan, American musician DJ KHSMR, and professional soccer player Christiano Ronaldo.^[5] In early 2021, the game collaborated with Japanese anime One Punch Man ^[6] and Attack on Titan.^[7]

Free Fire's many collaborations with various franchises inspired Indonesian Facebook users to create parodies of Free Fire collaborations. For example, on February 16th, 2021, Facebook page "Gomen Yui Posting"^[8] uploaded a parody saying the Japanese game Princess Connect: Re Dive woul collaborate with Free Fire. The post received 343 reactions and 319 shares (shown below, left). On the same day, Facebook user Rio Vitoni^[9] uploaded image parodying Japanese anime Love Live! Sunshine, saying it would collaborate with Free Fire. The post received 75 reactions and 81 shares (shown below, center). On February 17th, 2021, Facebook user Arya Bai^[10] uploaded a parody saying the game Arknights would collaborate with it to "Arknights Indonesia" Facebook Group. The post received 218 reactions and 29 shares (shown below, right).

On Februrary 19th, 2021, Thai users created a Facebook^[11] page named "Free Fire Collab Posting", which uploaded parodies of Free Fire collaborations with various franchises. The page gained more than 8,000 likes in less than one week.