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"Andy's Coming!" is a participatory video fad in which a group of people suddenly fall to the ground and play dead at the cue of someone yelling the memorable quote from the 1995 American computer-animated film Toy Story. The challenge went viral shortly after the Mannequin Challenge took off in early November 2016.

Origin

The "Andy's Coming!" challenge initially surfaced on Pinterest as a viral hoax in March 2013, with an image macro featuring a group of Toy Story costumed characters at Disney World (shown below).

According to the travel blog Temporary Tourist[2], the Toy Story crew at Disney World used to respond to the signal as a playful stunt while posing with visitors for souvenir photos, but the practice was apparently discontinued for safety reasons.

Spread

Between March and April 2013, several news sites and parenting blogs reported on the Disney World myth, including Orlando Sentinel. On October 30th, 2013, Viner Hunter Stricklin posted a clip of his friends recreating the scene while dressed in Toy Story character costumes for Halloween, which garnered over 77,000 views, 13,000 likes and 210 comments in the next three years (shown below).

On February 21st, 2014, Snopes posted an article about the rumored stunt at Disney World, which classified the meme as an outdated practice, citing firsthand accounts from the employees at Disney World. In November 2016, the short-lived prank quickly transformed into a popular video fad on Vine, shortly after the viral takeoff of a similar meme known as the Mannequin Challenge. The spin-off challenge was subsequently covered by Mashable[6], The Daily Dot,[7] and Tech Times,[8], among others.

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